Gedankensprünge

Anbei eine kleine Zusammenstellung von Empfehlungen für das Community Management - basiert auf den Diskussionen des Community Management Track beim Community & Marketing 2.0 SUMMIT 2010.

The call for a decentralized Twitter speaks to deeper motives than profit: good engineering and social justice. Done right, a decentralized one-to-many communications mechanism could boast a resilience and efficiency that the current centralized Twitter does not. Decentralization isn't just a better architecture, it's an architecture that resists censorship and the corrupting influences of capital and marketing. At the very least, decentralization would make tweeting as fundamental and irrevocable a part of the Internet as e-mail. Now that would be a triumph of humanity.

Noch mehr zum Thema Dezentralisierung und Absicherung des Kommunikationsflusses (bei fehlender Verfügbarkeit von Twitter): http://gigaom.com/2010/06/17/what-would-a-more-open-twitter-look-like/

In a classic case of “Google Journalism”, erroneous press reports from British newspapers, the Daily Mail and the Sun that implicate Days of Wonder’s Small World board game have spread like wildfire over the internet.

The stories mistakenly blame the Small World board game as the reason a British woman neglected her children and let the family dogs die because she was so addicted to online game play.

We can only assume that the so-called “journalists” mistook Small World, for a similarly named online virtual world.

While unable to spend a few minutes fact-checking to learn that their story could not be possibly true (Small World has no online play – the only digital version is the two player Small World for iPad); they were able to search our website to download graphics of the board game and further smear our name.

Spannende Geschichte ...

It's the attitude ... I like that.

Interesting reseach of @boehr on the market of etp. microblogging tools - completed works of @pistachio (http://pistachioconsulting.com/microsharing/enterprise-microsharing-tools-com... and @jowyang (http://www.web-strategist.com/blog/2008/09/08/list-of-enterprise-microbloggin... - still missing some more tools as there are:
- blueKiwi (http://bluekiwi.com)
- SocialWok (http://socialwok.com)
- OTSM von Open Text (http://www.opentext.de/3/global/sol-products/sol-pro-collaboration-community-...
- blogtronix Micro (http://blogtronix.com/en/solutions/micro/)

Anymore to be mentioned?

How It Works

Get Started

How can you get paid for what you create? There are several ways that what you produce can also earn you money:

Content Requests

When SEED posts an assignment or suggested topic and you make a submission, you can get paid in one of two ways if AOL accepts your Content.

• 1. AOL acquires an Exclusive License to your work for publication on one of our network sites or a third party site and pays the price listed with the request you responded to.
• 2. AOL acquires a Limited Exclusive License to your work for publication on one of our network sites and pays you a Calculated Earnings share based on the profit it generates.
• NOTE: AOL will not accept content that does not meet our Publishing Guidelines and / or quality standards.

Each day when you log onto SEED, you can see if what you’ve sent in has been reviewed, and see a rolling total of the Calculated Earnings your work generates when it appears on our network.

Getting Paid

You can set up how you want to be paid (PayPal, check, or direct deposit) through your SEED Dashboard.

When the Calculated Earnings share you’ve earned exceeds a certain amount, a “Pay Me Now” button appears automatically on your SEED Dashboard. All you have to do is click it, and your payment is processed.

Program Payment Terms Details

Amount of Payments. You will be paid the following amounts depending on (a) whether Your Content has been previously published, (b) You have submitted Your Content in response to an AOL suggested topic or Your own topic, (c) what type of License AOL has acquired from You, and (d) where Your Content is published. The chart below reflects the amounts You will earn depending on those four factors:

	SEED Topic
Exclusive License	AOL Offer Price
Limited Exclusive License	75%
Non-Exclusive License*	Available only if previously published 25%

*Please note that SEED will not accept previously published Content or any other Non-Exclusive License Content at launch, but will in the future. The submission screens will describe all available options.

All percentages above are of Calculated Earnings generated by Your Content on the page(s) where it is displayed in its entirety. ”Calculated Earnings" means earnings, as may be reasonably calculated by AOL in accordance with its standard methodologies and protocols, that are directly attributable to Your Content on the page(s) where Your Content is displayed in its entirety, less thirty percent (30%) for AOL’s expenses. AOL’s calculation shall control with respect to the amounts due under this Agreement.

Getting Paid.

On your SEED Dashboard, You must set up payment and tax information to collect any share of Calculated Earnings Your Content has earned.

Once per month, SEED will calculate whether the Calculated Earnings share You have earned exceeds the minimum payment threshold for Your preferred payment method ($10 for PayPal/EFT, $25 for checks) and, if so, a “Pay Me Now” button will appear automatically on Your Dashboard. All You have to do is click it, and Your payment will be processed.¹

In the event AOL detects fraudulent activity with respect to Your Content (e.g., clicks on, or page views generated by, Your Content resulting from fraudulent acts such as click spam, automated robots, macro programs, and Internet agents), AOL shall have the right to place a hold on Your payments until AOL has the opportunity to investigate and resolve such issues to AOL’s reasonable satisfaction. AOL shall not be obligated to pay, and You shall not earn, any amounts generated by fraudulent activity. In addition, if AOL believes that You are responsible for the fraudulent activity or there are repeated instances of fraudulent activity with respect to Your Content, AOL may terminate Your continued participation in the Program.

You must click the “Pay Me Now” button to request payment within one year after Your share of Calculated Earnings is earned. If we pay You by check, You must cash it within one year of the date of the check.

¹Note: Calculated Earnings share calculations will typically lag 2 days, as AOL calculates the Calculated Earnings share generated from Your Content. Calculated Earnings share amounts displayed on SEED and/or Your Dashboard are subject to final accounting by AOL. Depending on the method of payment, You may not actually receive payment until ten (10) business days after You click the “Pay Me Now” button.

To kick off our panel at SXSW, Jay, Tristan and I have prepared our opening statements in advance. Two of the three statements are up, and linked below. Tristan’s is on the way. Your feedback on these will help us to make them better before Monday’s event.

I. Matt Thompson: The case for context

If you’re like most people, you have a certain amount of ambient knowledge that health-care reform is happening. You pay attention to headlines, and you see a lot of stories about Nancy Pelosi saying this, or Mitch McConnell saying that. You catch a line or two about it in a Presidential address. You’ve watched some headlines about it in the evening news.

Chances are that most of the information you’ve encountered about this subject has been what I’d call episodic. Over time, you may have heard a lot about budget reconciliation, insurance premium hikes, the public option, the excise tax, the Wyden-Bennett bill, the Stupak amendment, and on and on and on. You know that Democrats are trying to do something to the health care system, but it’s either a government takeover or an insurance industry giveaway. Hard to tell.

This constant torrent of episodic information is how many of us encounter information about current events. This has been true for as long as any of us has been alive, but in the wake of the real-time Web, it’s become ever more constant and ever more torrential.

Read the rest at Newsless.org.

II. Jay Rosen: News without the narrative needed to make sense of the news

Suppose your laptop continually received updates to software that was never installed on your laptop. If you can imagine a situation that absurd, then you are ready to partake in the Future of Context panel that I’ll be part of at the South by Southwest festival in Austin next week.

Here are some of my ideas, questions and puzzlers in advance of that event. I am posting them today in hopes of generating a discussion I can use to improve my performance in Austin. (It’s already happening, see the comments.)

1. Why are we serving people the news without the background narrative necessary to make sense of the news? I first became interested in this problem after listening to The Giant Pool of Money, the awesomely effective one-hour This American Life episode that finally explained to me what the mortgage banking crisis was, how it happened and why it implicated… well, just about everyone. I was grateful, because up to that moment I had absorbed many hundreds of reports about “subprime lenders in trouble” but had not understood a single one of them.

It wasn’t that these reports were uninformative. Rather, I was not informable because I lacked the necessary background knowledge to grasp what was being sent to me as news. On the other hand there was no easy way for me to get that background and make myself informable because the way our news system works, it’s like the updates to the program arrive whether you have the program installed or not! Which is rather messed up. But what do we do about it? The first thing I did is write my 2008 post, National Explainer: A Job for Journalists on the Demand Side of News. So if you want to help me out, start there.

Read the rest at PressThink.

III. Tristan Harris: Context and the future of the Web

Say you’re walking into the Metropolitan museum of New York on a sunny afternoon in May. You walk inside and stroll down a hallway of 17th century paintings from Italy. If you’re like most people, you probably don’t know much about the paintings that line the halls, or why a certain piece is particularly notable or revolutionary. You just sort of go along with it. You’re obeying an implicit social contract you have to the museum during that half an hour– “I’m in a prestigious art museum in NY and society says the paintings here are important, so I might as well pay attention for a little while.”

But the reality is, you don’t really know or care much about the paintings on the walls. While you might glean bits and pieces from the tiny yellow notecards appearing next to each piece – year, author, type of paint used – the whole experience is relatively flat. The paintings haven’t given you any reason to care about them. Put another way, if you peered into your brain during this experience, you’d probably see it light up pretty simple, low-order sensory areas: “look, there’s a black brush stroke on a giant white canvas.”

Compare that experience to this one:

Suppose you walk into the Met and an NYU Professor of Art History suddenly appears saying she wants to tell you everything about art in the museum. She grabs you by the hand and leads you through the hallways, enthusiastically explaining the different artistic periods, pointing out the significance of each flourish used by the painter, describing the life and economic status of the artist during the time they painted, and so on. Equipped with this framework to understand the painting, instead of just seeing colors and lines on top of canvases, you now appreciate detailed information about each piece that you couldn’t have before… it’s almost as if you’re perceiving a different painting than the one before the Art History teacher showed up.

Read the rest at TristanHarris.com.

Context is king!

Notiz: Nochmal anschauen ...